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Ten-Ten Grocery – “a small story, about a small store, in a small town, went all over the world”

Hello to the La Feria News!

On August 31, I shut the door to my store –Ten-Ten Grocery- in Mercedes after 45 years of ownership. Your paper ran a nice story about my store on September 11 written by Mr. William Keltner. It was a real news event all over the world. From the first day the story went to the public, a storm of calls started. We got e-mails, tweets and calls from all over the Valley, the States and even from Germany, Hawaii, Japan, Alaska and lots of other countries. The world turns at a set speed, but news travels at the speed of sound.

A small story, about a small store, in a small town, went all over the world in about 48 hours. Even today, I have had calls and people still stop at the store to take a picture and get one last look at the old “Ten-Ten”. We have had over 100 calls of different types since the paper went public.

Thanks a lot!!
– Charles G. Bertholf, Mercedes,Tx

P.S. Mr. Keltner did a great job and his idea about the store was a nice finish to 45 years of hard work

Charles Bertholf, his cats and his Ten-Ten Grocery were a Mercedes landmark for many years. Photo: Bill Keltner/LFN

Charles Bertholf, his cats and his Ten-Ten Grocery were a Mercedes landmark for many years. Photo: Bill Keltner/LFN

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2 Responses to Ten-Ten Grocery – “a small story, about a small store, in a small town, went all over the world”

  1. fleet lentz Reply

    January 14, 2015 at 4:21 pm

    Charlie B. is a close friend of long standing. He is a class act, especially since he was a “crotcher” and saw and did more than ten people in their lifetimes will, during Viet Nam.
    He was a highly esteemed friend of my Dad’s, whose picture he kept up in the Ten- Ten after my Dad passed, along with the picture of Pete Martinez , Sr.. Charlie made it a habit to check on my mom when she started declining in health and were it not for him, she would have been in very serious trouble more than once.
    He is a BFF of mine and rates a hand salute from a retired Marine Col. and VN veteran. Present.. arms!
    Semper Fidelis Charlie B.
    we stay in touch
    Lentz

  2. jimmy trussell Reply

    October 22, 2017 at 7:50 pm

    Never know what is out there at the click of a key on a keyboard, remember the store well and you more so Fleet. been so many years ago Thanks for your service, mine was 10 years Navy. live in Mississippi now take care

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