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‘It felt like I was coming home’
- Updated: February 10, 2022
UTRGV legacy alumna joins RCVCOBE’s marketing faculty
By Amanda L. Alaniz
RIO GRANDE VALLEY, TEXAS – JAN. 28, 2022 – While she was teaching from coast-to-coast, Sunaina Chugani Marquez, Ph.D., now an assistant professor of marketing in UTRGV’s Robert C. Vackar College of Business and Entrepreneurship, picked up a range of lessons to integrate into her teaching.
She has taught marketing at The University of Texas at Austin, San Diego State University and Baruch College (City University of New York), and has co-authored several publications about consumers and the role of marketing in business. She also was voted by students at Fowler College of Business at SDSU as the most engaged faculty member in 2020.
The UT Pan American legacy alumna now is bringing to UTRGV all the lessons she picked up along the way and has combined them with her passion for teaching.
“I love telling stories. I teach consumer behavior, so I can deliver the content in a way that’s a story that draws people in,” Marquez said. “And to be able to watch students nod their heads when I say something that lands? It feels great. There’s this connection component of teaching that I absolutely love.”
COMING HOME
Marquez started her first semester in Fall 2021, teaching two online consumer behavior courses. She is excited to be working with dedicated UTRGV faculty, and to be helping students hone their skills.
McAllen is Marquez’s stomping grounds. The educator graduated from UTPA with a bachelor’s degree in finance and an MBA. She went on to get a Ph.D. in marketing from UT Austin.
Coming back to McAllen started out as a simple visit, she said, but she and her husband decided to make it a permanent move. They had just had their first child and felt they needed some support, especially when the pandemic began to unravel across the country.
She was working at San Diego State University at the time and reached out to UTRGV to inquire about the possibility of a teaching position. It all worked out.
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